BIOFARM
Biofarm Sp. z o.o. is a family-owned, Poznań-based pharmaceutical company that has been taking care of the health of Poles for more than 35 years.
The company’s portfolio includes more than 180 registered products. The collaboration with us is a result of the need to develop the brand image in the digital space with an emphasis on social media.
#BIORĘ responsibility for my health FOR MY HEALTH is the first campaign for the BIOFARM brand that we have developed in the social media space. The idea refers to the holistic approach we need to take to enjoy full health. The manufacturer of medicines and supplements thus encourages physical activity, a healthy diet, adequate sleep and other healthy habits.
#BIORĘ refers to a provocation, which at the first contact with the copywriting layer does not evoke associations with health, but at the same time makes the recipient curious and wanting to find out more. In our strategy, we also rely on a creative line based on humour and referring to art.